Donor Journey
Audit Toolkit

Donor Journey Audit

Map where your donors are, and where AI can help you meet them.

A seven-stage audit built for Islamic charities. Walk the journey the way your donors walk it, mark what you already have at each stage, and get back a roadmap for AI-led transformation that's proportionate to your organisation and tied to the metrics that matter.

Time
10–12 minutes
Built for
Islamic charities and NGOs of any size
You'll get
Your gap map and a proportionate AI roadmap

Your answers are sent securely to generate your results and are not stored anywhere afterwards.

Stage 1 of 7The Spark
Stage 1
The Spark

The audit — what do you already have?

Tap each item to cycle: missing → partial → in place. Honest answers build a useful roadmap; generous ones build a flattering wall chart.

Metric

Building your roadmap...

Your donor journey map

Here's where the gaps sit, and where to start.

Journey coverage
Each axis is one stage of the loop

Weakest link in the loop

Before any of it: baseline the scoreboard

  • Then the rest, even roughly: donor retention rate, second-gift rate, regular giving share, donor lifetime value, cost of donor acquisition, average gift.

If a proposed AI initiative can't name the number it moves, it's a purchase, not a strategy.

And one move that costs nothing
Adopt a public AI position first
No AI-generated depictions of beneficiaries, human sign-off on every published claim, proactive disclosure wherever AI assists production. One page, board-endorsed. For organisations whose entire currency is trust, it's a differentiator dressed as a constraint, and it makes everything on this roadmap safe to adopt.

Want to share this map with someone else on your team?

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Prepared by Odyssey Creative, a Muslim-led creative studio working with Islamic institutions across Australia. This tool was built with AI-assisted research and drafting, reviewed by our team, consistent with the disclosure norm it recommends.