Tools and resources

Free self-assessments and guides for Islamic schools, charities and Muslim-owned businesses. The tools score where you stand today. The guides show you what to do next.

No signup and no email required, on any of them. Your results are yours. Send them to us if you would like help working out where to start.

Interactive tools

You answer a set of questions and get a scored result on screen straight away.

brand audit toolkit

FOR ISLAMIC SCHOOLS AND COMMUNITY INSTITUTIONS

Brand Audit Tool

Covers every place your community meets your brand. Your website, your signage, your enrolment pack, your social feeds. You score what exists today and how consistently it gets applied, and you get back a breakdown by area with the gaps worth closing first.

13 questions · about 5 minutes · scored report on screen

parent journey guide self audit 2

FOR ISLAMIC SCHOOLS

Parent Journey Guide and Self-Audit

Follows the path a family takes from first hearing your school’s name through to accepting a place, and asks what your school does at each stage. The self-audit shows you where families are most likely to fall away. The guide sets out what schools with strong enrolment pipelines do at each step.

Guide plus self-audit · about 15 minutes · scored report on screen

donor journey audit toolkit mockup 4

FOR ISLAMIC SCHOOLS AND WELFARE ORANISATIONS

Donor Journey Audit

Traces a donor from the first post or appeal they see through to their second gift, and tests what your organisation does at each point along the way. Acquisition tends to get most of the attention, so this looks just as closely at the stretch after someone gives for the first time.

7 questions · about 10 minutes · scored report on screen

small business digital audit

FOR MUSLIM-OWNED BUSINESSES

Small Business Digital Presence Scorecard

Covers the fundamentals customers use to decide whether to trust you before they ever walk in or call. Your website, your Google listing, your social presence, your reviews. You get a score for each area and a short ordered list of what to fix.

14 questions · about 5 minutes · scored report on screen

How the tools work

1

Pick your tool

Each one is written for a specific kind of organisation, so the questions assume the world you actually operate in.

2

Answer honestly

Score what is actually in place today rather than what is planned. The sharper the answers, the more useful the result.

3

Read your results

Your score and your priority areas appear straight away, ordered by what will make the most difference first. Print them, screenshot them, take them into your next team meeting.

Guides and downloads

Written guides you can download, print and work through at your own pace.

small business digital starter kit

FOR MUSLIM-OWNED BUSINESSES

Small Business Digital Starter Kit

The setup checklist for a business getting its digital presence in order for the first time. Your Google Business Profile, your social handles, your domain and email, and the handful of things worth getting right at the start because they are painful to change later.

PDF · 15 pages

website readiness guide

FOR MUSLIM-OWNED BUSINESSES

Small Business Website Readiness Guide

What to have ready before you brief anyone to build your website. Your pages, your copy, your photos, your domain and hosting. Written so you can hand it to whoever is building the site and have the first conversation go quickly.

PDF · 13 pages

Want a second read on your results?

Send us your score, or just tell us what came up. We will read it properly and give you our honest view on which one or two things to move on first. No obligation attached.

Enter your email to access our free guide

Enter your email to access our free guide